Islamic tourism is not purely motivated by religion; it also includes participants pursuing similar leisure experiences to non-Muslims, within the parameters set by Islam. Destinations are therefore not necessarily locations where Shari’a or full Islamic law is enforced.

Demand for Islamic tourism destinations is increasing as the Muslim population expands, with the market forecast to be worth around US$238 billion. This book explores the ever-widening gap between the religious, tourism, management and education sectors. It provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives, and introduces theories and models in an accessible structure. The book:

– Includes a range of contemporary case studies of religious and pilgrimage activities.
– Covers ancient, sacred and emerging tourist destinations.
– Reviews new forms of pilgrimage, faith systems and quasi-religious activities.

This book offers an engaging assessment of the linkages and interconnections between Muslim consumers and the places they visit. It provides an important analysis for researchers of religious tourism, pilgrimage and related subjects.

Table of contents

  • Part 1: Theoretical Framework and Development of Islamic Tourism
    • 1: Introduction to Islamic Tourism
    • 2: Islamic Tourism: The Role of Culture and Religiosity
    • 3: Religion and Islamic Tourism Destinations
    • 4: Marketing Approaches and Problems of Islamic Destinations
  • Part 2: Management and Development of Destinations
    • 5: The Impact of Hajj Satisfaction on Islamic Religious Commitment: A Theoretical Framework
    • 6: Islamic Tourism and Use of Social Media
    • 7: Islamic Customer Relationship Marketing (ICRM) and Inspirations for Religious Tourism
    • 8: The Impact of Umrah Quality Attributes on Religious Tourist Loyalty in Saudi Arabia
    • 9: Sufi Tourism: The Impact of Sufi Heritage on Islamic Religious Tourism
  • Part 3: Challenges and Issues – Global Case Studies
    • 10: Religious Tourism in the Sultanate of Oman: The Potential for Mosque Tourism to Thrive
    • 11: An Opportunity Unexploited: A Pilgrim’s Observations on the Potential of Muslim Pilgrimage (Hajj)
    • 12: Halal Tourism: Insights from Experts in the Field
    • 13: Battlefield Tourism: The Potential of Badr, Uhud, and the Trench (Khandaq) Battles for Islamic Tourism
    • 14: Holy Foods and Religious Tourism: Konya and Mevlevi Cuisine
    • 15: Halal Tourism: A Business Model Opportunity
    • 16: Religious Practices and Performance in Syrian Shi’ite Religious Tourism
    • 17: Constructs of Foot Pilgrimage in Islam: The Case of Arbaeen Ziyara
    • 18: Tablighi Jamaat: A Multidimensional Movement of Religious Travellers


Suitable for researchers of religious tourism, pilgrimage and related subjects (religious studies, management).


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Editor Bio

Dr Ahmad Jamal is actively involved in conducting academic research in marketing-related areas. He has considerable experience in teaching and research and has established a significant reputation nationally and internationally within my area of specialism. Jamal’s areas of research include consumer behaviour, ethnic marketing, branding and applications of self-concept. Jamal has published widely in acclaimed academic journals, and has reviewed for a number of academic journals including the European Journal of Marketing, Journal of Strategic Marketing, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Global Business Advancement.