Singapore Airlines has recently launched Kris+ lifestyle app in India. The app offers the best in dining, retail, and entertainment discounts, enabling Krisflyer members to enjoy benefits even without flying.
Kris+ is being introduced with 32 local partners across more than 1,500 outlets in the country.
Partners include Nara Thai, Amadora Gourmet Ice Cream, Asilo, Bay route Restaurants, CinCin, Cream Centre, Häagen-Dazs, Hakkasan, Anita Dongre, Deepam, FabIndia, Global Desi, Karma Kettle, Krishna Pearls and Jewellers, Neeru’s, P C Chandra Gems, Rose, Essensuals Hairdressing, The Fern Hotels & Resorts, Sarovar Hotels & Resorts, Toni & Guy, Chakra Urban Spa, MIOT Hospitals and SLAM Lifestyle & Fitness Studio.
In addition, customers travelling from India to Singapore can receive special offers and rewards at over 750 points of sale. The platform will gradually be expanded to include additional partners and dealers in Singapore and overseas at selected destinations.
Krispy, the blockchain-based airline loyalty digital wallet, is integrated with Kris+, allowing Krisflyer members to earn and redeem miles at over 750 Kris+ merchants in Singapore.
Chen Sy Yen, general manager India for Singapore Airlines said:
“We are really proud and excited to launch Kris+ in India as it gives our Krisflyer members a bouquet of everyday lifestyle privileges even when they are not flying with us.
“Our vision is to create a comprehensive and updated lifestyle and payments ecosystem with Kris+, which will offer even more and better options and benefits for our global customer base, and thus bring additional value to our partners around the world.”
SIA’s investment in Kris+ is part of their current strategy to drive non-airline revenue streams in the coming years.