Indian Hotels Company (IHCL) has announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report. This report recognizes the most valuable and strongest hotel brands across the globe.

Top 10 Strongest Hotel Brand

Ranking Hotel Brand Score Strength Rating Country
1 Taj 89.3 AAA India
2 Premier Inn 88.9 AAA United Kingdom
3 Meliá Hotels International 82.9 AAA- Spain
4 NH Hotel Group 82.0 AAA- Spain
5 Shangri-La Hotels and Resorts 81.6 AAA- Hong Kong
6 Hampton by Hilton 81.5 AAA- United Kingdom
7 Renaissance Hotels 81.2 AAA- United Kingdom
8 IHG Hotels & Resorts 81.2 AAA- England
9 Double Tree 81.2 AAA- United Kingdom
10 Holiday Inn 81.2 AAA- United Kingdom
List of top 10 strongest hotel brand in the world

Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient inspite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.”

The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.

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